When challenged by Sharon Davidson to write a post on literacy I thought back to an online course I completed with the University of Southampton in 2014.
The best idea I learnt from the course (about marketing) was to share success through telling a story.This was a happy coincidence as at the same time I was developing the concept of our DHSB ‘Where Are They Now’ posters as a way of telling the stories and journeys of former students.I think this idea can also be applied to other areas of writing, not just marketing.
Why use stories?
A good story will be remembered and can entertain and educate those listening or reading.
A story may have a greater impact than using facts and explanations alone.
If you are not sure where to start then use a real story with a strong narrative which will connect with an audience on an emotional level.